Gifting
The Best Jewellery Advent Calendars To Shop This Black Friday, Reviewed By Vogue
The very best advent calendars are no longer found in supermarket confectionery aisles. The seasonal countdown that has become a staple part of the festive season in the UK since the mid-1950s has had a sparkling revolution in the last few years.
No, we’re not talking about beauty advent calendars – although these are still some of the best gifts you could give or receive ahead of the festive period – but their jewellery equivalents.
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In these special seasonal treats, within gilt-edged boxes or behind velvet-swathed drawers, you will find necklaces, bracelets, rings, or earrings from some of the most sought-after labels to love and layer. From the high street (Estella Bartlett) to the high end (Lark & Berry), there are timeless creations or trend-led designs that will elevate your outfits during party season and beyond.
The reason why they have become so popular (at least, in my opinion) is that the total cost is usually reflective of the RRP of just a couple of the included items, meaning the majority is offered for free. What’s more, they provide plenty of regift potential so that treating yourself is really just ticking off jewellery-inclined loved ones from your festive shopping list.
No need to settle for disappointing chocolate behind flimsy cardboard. The advent calendar experience can be an indulgence beyond just a moment of joy. Unwrap gold-plated bangles, freshwater pearl earrings or delicate pendants that will be keepsakes you’ll treasure for years to come. Advent contents are not just for Christmas anymore.
We’ll be updating this guide to the best jewellery advent calendars of 2025 with the finest launches as they land, so keep it bookmarked for all the latest drops.
Read more: Best Beauty Advent Calendars 2025
Vogue’s pick of the best jewellery advent calendars in the Black Friday 2025 sale
Black Friday is here (although the official date is not till 28 November) – and it’s the optimal time to invest in one of this year’s crop of advent calendars for less to arrive just before the first day of the festive countdown begins on 1 December. From Liberty to Estella Bartlett, see the deals below.
Liberty
Jewellery Advent Calendar
- Best for: Buzzy independent labels
- Worth: £1,478
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Tilly Sveaas T-Bar Belcher Bracelet and Missoma Interstellar Drop Choker
- The Vogue verdict: A veritable treasure chest, the Liberty Jewellery Advent, much like its beauty counterpart, is eagerly anticipated every year. The jewellery box-style calendar opens to reveal gold-plated pieces from the luxury department store’s elevated halls, including brands like Otiumberg, Astley Clarke, Tilly Sveaas and more. The universally appealing curation favours timeless styles, predominantly classic gold, but some – the Liberty Ianthe Star Pendant or Missoma Interstellar Drop Choker included – are set with a touch of sparkle.
Estella Bartlett
Jewellery Advent Calendar
- Best for: Affordability
- Worth: £376
- Release date: Available now
- Number of products: 13
- What’s inside? (Highlights): Wellness Gemstone Amelia Bracelet in Blue Lace Agate or Malachite (£21), the Connected Hearts Bracelet (£22), and the Triple Disc CZ Hoop Earrings (£25)
- The Vogue verdict: For five years running, the Estella Bartlett Advent Calendar has sold out, so if its collection of affordable, fun jewellery picks is of interest, there is no time to waste. Inside, there are 12 jewellery pieces as well as an extra surprise – a £30 voucher, so you can choose your favourite piece from the brand’s extensive collection of jewellery, accessories and gifts. There are two calendar options that are themed on whether you prefer silver or gold pieces to ensure that each day, you are treated to a bracelet, earring or necklace that will slip seamlessly within your existing jewellery rotation.
See Vogue’s pick of the best jewellery advent calendars below
Astrid & Miyu 12-Day Calendar
- Best for: Hoops and huggies
- Worth: £730
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Crystal Set Hoops, Pave Illusion Hoops and £50 voucher
- The Vogue verdict: There are three advent calendars in Astrid & Miyu's festive collection, and the one with the lowest price point marks the 12 days before December 25. There is both a gold and silver iteration of this smaller seasonal countdown, where the contents are mostly skewed towards ear candy. There are two hoops with crystal embellishments as well as three huggies with various combinations of classic and black crystals.
Liberty Jewellery Advent Calendar
- Best for: Buzzy independent labels
- Worth: £1,478
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Tilly Sveaas T-Bar Belcher Bracelet and Missoma Interstellar Drop Choker
- The Vogue verdict: A veritable treasure chest, the Liberty Jewellery Advent, much like its beauty counterpart, is eagerly anticipated every year. The jewellery box-style calendar opens to reveal gold-plated pieces from the luxury department store’s elevated halls, including brands like Otiumberg, Astley Clarke, Tilly Sveaas and more. The universally appealing curation favours timeless styles, predominantly classic gold, but some – the Liberty Ianthe Star Pendant or Missoma Interstellar Drop Choker included – are set with a touch of sparkle.
Missoma Jewellery Advent Calendar
- Best for: Trend-led designs
- Worth: £928
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Harris Reed In Good Hands Pearl Bracelet and Tennis Charm Mini Hoops Earrings
- The Vogue verdict: There will be three options in the Missoma jewellery advent calendar line-up for the 2025 festive season: The Gold Advent (£495, worth £928), The Silver Advent (£465, worth £822) and The Solid Gold Advent Calendar (£1,295, worth £1,853) that will provide savings of up to £458. In the gold edition, you will find hero items and limited-edition exclusive pieces as well as those from the brand’s collaborations – like the Lucy Williams or Harris Reed collections – and they will be housed in a beautiful celestial-themed exterior.
The Silver Advent
- Best for: Silver
- Worth: £822
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Lucy Williams Black Onyx choker and Magma Gemstone Charm Bracelet
- The Vogue verdict: Think the aforementioned gold advent calendar, but for those who prefer silver jewellery. Inside this advent calendar, you will find Claw Huggies, Beaded Mini Hoops Earrings and pieces from both the Harris Reed and Lucy Williams collaborations. In total, there are four exclusive pieces and a combination of necklaces, earrings, bracelets and even an ear cuff.
The Solid Gold Advent Calendar
- Best for: Luxe pieces in a luxe box
- Worth: £1,853
- Release date: Available now
- Number of products: 5
- What’s inside? (Highlights): Fine Diamond Trio Necklace and Fine Diamond Star Stud Earrings
- The Vogue verdict: Fine jewellery fans will be won over by Missoma’s Solid Gold Advent Calendar, which has five exclusive pieces inside as well as a £150 gift card. These are housed in a plush velvet box. The contents include a classic set of huggies, diamond stud earrings with a star design and the matching chain bracelet, among others.
Astrid & Miyu Solid Gold Calendar
- Best for: 14k gold
- Worth: £1,840
- Release date: Available now
- Number of products: 5
- What’s inside? (Highlights): Diamond Pear Charm Huggies, Diamond & Alexandrite Drop Studs and Alexandrite Cluster Huggies
- The Vogue verdict: The luxury calendar in the Astrid & Miyu collection contains five solid gold pieces made from 14k gold and dotted with lab-grown gemstones. These are housed in a sleek lacquered jewellery box that is lined with suedette to protect your precious pieces.
Lark & Berry Stylist's Choice Advent Calendar 2025
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- Best for: Jewellery with a personal connection
- Worth: Up to £85,000
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Jewellery with QR codes
- The Vogue verdict: Dubbed The Vault for the precious contents within, the Lark & Berry Advent Calendar has 12 jewellery pieces inside, but that is just the beginning. Each item is paired with a QR code that, when scanned, reveals a secret message detailing why that treasure was selected for the lucky recipient. This is because, while you determine your budget, the jewellery inside is hand-picked by the giftee who is encouraged to create a message, from a text, image, video or voice recording. There are three tiers, ranging from £3,500 (£4,250 worth of jewellery) to £79,450 (£85,000 worth of jewellery).
Astley Clarke Jewellery Advent Calendars
- Best for: Gold, stackable pieces
- Worth: £906
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Gold Celestial Star Pendant Necklace, Gold Lightning Bolt Studs and Gold Biography Heart Padlock Charm
- The Vogue verdict: Astley Clarke has unveiled its first-ever advent calendar, bringing its signature sophisticated, stackable style to the Christmas countdown. For the 12 days of the festive period, the British jeweller has selected an array of gold pieces to mix, match and layer, ranging from mixed-metal huggies to a celestial pendant that will add intrigue to your party looks. Look also at the personalisable locket bracelet and timeless studs.
Astrid & Miyu 24-Day Calendar
- Best for: Frosting
- Worth: £1,655
- Release date: Available now
- Number of products: 24
- What’s inside? (Highlights): Crystal Trail Climber Studs, Tennis Chain Bracelet and Crystal Scatter Dome Hoop
- The Vogue verdict: For each day in the lead up to December 25, the 24-Day Calendar from Astrid & Miyu provides a glittering jewellery piece to brighten even the darkest of winter days. The sparkling selection has timeless styles like a tennis bracelet, a paperclip chain necklace and small gold hoops.
Jewellery Advent Calendars
- Best for: Hoops and huggies
- Worth: £730
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Crystal Set Hoops, Pave Illusion Hoops and £50 voucher
- The Vogue verdict: There are three advent calendars in Astrid & Miyu's festive collection, and the one with the lowest price point marks the 12 days before December 25. There is both a gold and silver iteration of this smaller seasonal countdown, where the contents are mostly skewed towards ear candy. There are two hoops with crystal embellishments as well as three huggies with various combinations of classic and black crystals.
Edge of Ember Jewellery Advent Calendar
- Best for: Royal approval
- Worth: £685
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Gold Link Hoop Earrings, Star Topaz Stud Earrings and Marine Pearl Pendant
- The Vogue verdict: Edge of Ember has an extensive celebrity fan base that extends from Kate Middleton to Claudia Winkelman. The ethical label takes inspiration for its 18k gold-plated and sterling silver pieces from founder Lynette Ong's travels in Asia.
- The brand takes a different approach to the advent idea with its 2025 calendar. First and foremost, it is housed in a tarnish-free jewellery box, which means you'll actually reuse the exterior to house your precious pieces long after the Christmas season is over. This is made from a plush velvet exterior and is capacious with hooks to hang your necklaces. The contents aren't numbered, but you can open a new one each day. There are necklace chains and a number of pendants to mix and match, as well as bracelets and earrings. You can even personalise the pendants by adding engraving for free and selecting the birthstone of your choosing.
- There is also a six-day advent calendar available too (£225)
Grove & Vae Jewellery Advent Calendar
- Best for: Regifting
- Worth: £609
- Release date: Available now
- Number of products: 12
- What’s inside? (Highlights): Marcie open pavé ring and Verona Signature Mini bracelet
- The Vogue verdict: The contents of Grove & Vae’s Jewellery Advent Calendar were handpicked by the label for universal appeal. The limited-edition edit includes earrings, rings, charms and bracelets, including an all-new, luck-inducing four-leaf clover charm. Ripe with gifting potential, the pieces are made from 14k gold vermeil and rhodium-plated sterling silver.
Estella Bartlett Jewellery Advent Calendar
- Best for: Affordability
- Worth: £376
- Release date: Available now
- Number of products: 13
- What’s inside? (Highlights): Wellness Gemstone Amelia Bracelet in Blue Lace Agate or Malachite (£21), the Connected Hearts Bracelet (£22), and the Triple Disc CZ Hoop Earrings (£25)
- The Vogue verdict: For five years running, the Estella Bartlett Advent Calendar has sold out, so if its collection of affordable, fun jewellery picks is of interest, there is no time to waste. Inside, there are 12 jewellery pieces as well as an extra surprise – a £30 voucher, so you can choose your favourite piece from the brand’s extensive collection of jewellery, accessories and gifts. There are two calendar options that are themed on whether you prefer silver or gold pieces to ensure that each day, you are treated to a bracelet, earring or necklace that will slip seamlessly within your existing jewellery rotation.
