If Lily Collins ever wanted to distinguish herself from Emily Cooper – the kaleidoscopically costumed marketing executive she plays in Netflix’s Emily in Paris – something appears to have shifted during the promotional tour for the show’s fifth season. While the actor’s personal wardrobe typically skews more pared-back and casual than Cooper’s ever has been, she was photographed just this weekend at a Paris train station in a boudoir-ish Saint Laurent romper, worn with little more than a trench coat, tights and patent wedge pumps.
Yesterday’s look – captured as Collins disembarked from the Orient Express, which has doubled as the cast’s tour bus as they’ve been ferried between junkets, premieres and photocalls across Europe – follows a suite of outfits that could easily have been pulled from the show’s costume department: a glittering velvet leopard-print Fendi Resort 2026 minidress; a bubble-skirted and polka-dot Patou spring/summer 2026 cocktail dress; a vintage giraffe-print Roberto Cavalli trench with a purple sequinned Baguette. In the wake of Barbie, Dune, Challengers and Wicked, press tours have increasingly become an excuse for exaggerated, character-coded dressing. This one is no exception.
Which, in a way, makes sense. If promotional tours exist to generate buzz around any given product, why shouldn’t fashion also be deployed as a marketing tool? Perhaps because there remains a distinction between having an authentic relationship with clothes and producing what feels like a visual soundbite, engineered to travel far and fast on social media. But not everyone assigns the same moral weight to personal style. Not everyone believes that fashion should reflect every (very interesting, I am sure) nuance of your interior life. Some people simply enjoy looking at bright, noisy things, which, I guess, is why Emily in Paris is now in its fifth season.
