It’s crucial to approach Black Friday with a considered mindset. This sale period can feel especially confronting, with overt red banners splashed across store windows and often little curation of product rails and online landing pages. And while most categories, like knitwear and coats, are packed full of deals that can be difficult to filter through, the trainer sales sections of certain retailers are worth exploring.
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Discounted styles can be found at Net-a-Porter, Selfridges, Mytheresa and Ssense, and include sellout models, such as Dries Van Noten’s snake-effect trainers, Asics’s Gel-Cumulus 16s and Nike’s Air Max Muses. It’s worth noting, though, that deals on cult buys can tempt impulse purchases, but it’s important to only buy a pair that you can see yourself wearing day-in, day-out. Trending trainers can also be found at resale sites like eBay, where sellers offer fair prices that aren’t necessarily exclusive to sale season. Scroll on for some of the best styles, organised for ease.
Discounted trainers in this article: Asics | Adidas | Designer Trainers | Nike | New Balance | Sneakerinas | Running Trainers | Salomon


































