Looking to refresh your top drawer or spice up your lingerie game? You’re in luck. British Vogue’s guide to the best lingerie brands will help you do just that – because we believe that what you wear underneath your clothes should also make you feel great. We stand by the notion that it’s totally acceptable to wear your most romantic lace bralette under a pair of sweats and a tee. Whatever the occasion, nothing beats the feeling of slipping into beautiful lingerie.
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Read more: Best Shapewear For Women
Finding underwear and bras that you love is no simple task – landing on a brand and style that supports your preferences is just as important as finding the perfect white T-shirt or pair of jeans. High-performing undergarments should feel comfortable on the body while seamlessly providing a foundation for any outfit. It’s also important to choose something that will withstand countless wears and washes, so that it can last for years to come.
Our list below includes tried and trusted brands, from luxury labels to high-street heroes that all create lingerie that makes you feel your best. Whether you’re after function-first options from Wolford and Commando, romantic pieces from Kiki De Montparnasse and Agent Provocateur or everyday staples from basics stalwart Marks & Spencer, our edit truly showcases the best brands on the scene.
Below, Vogue compiles the 10 best lingerie brands to shop in 2025.
At Skims, underwear is rebranded as “solutionwear” thanks to the meticulously considered designs. The offering features both daily basics and hard-wearing shapewear, available up to sizes 46H and 4X. You’ll find its range of bras, pants and loungewear in high-quality cottons and ultra-soft, stretch-woven fabrics (among others) that feel buttery soft on the skin.
Spanning lingerie to loungewear, sleepwear to swimwear, Boux Avenue truly has something for everyone. From function-first designs such as T-shirt bras made from ultra soft microfibre, to balconette styles in eye-catching colourways, you won’t be hard-pressed to find exactly what you’re looking for at Boux Avenue – or something you never knew you needed. Oh, and if you’re looking for further encouragement, Dua Lipa was spotted styling her Boux Avenue underwear as outerwear just earlier this year.
Farewell VPL, Commando’s pieces create an “invisible effect”, achieved using innovative technical fabrics. Seamless microfibre thongs and briefs, sculpting bralettes – available with spaghetti or thick straps – and fitted bandeaus comprise its minimalistic range, with understated designs that make it stand out from competitors. Top tip: look out for the trusty multipacks.
Indulge in the romantic, empowering and intricately-designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely-there tulle knickers with a hint of vintage spirit, prepare to delight in these daring, delicate pieces.
Read more: How To Measure For A Bra
M&S is a truly tried and highly trusted name in all things fashion – and the lingerie is no exception. The retailer’s in-house underwear offshoot, B by Boutique, offers ’90s-inspired high-waisted cuts and delicate designs, while Rosie Huntington-Whiteley’s edit is full of sophisticated two-piece sets. Soft bralettes, staple briefs and lacy lingerie awaits.
As the ubiquitous underwear uniform of influencers across the globe, Lounge deals in more than the cosy logo sets that are all over Instagram right now. Take, for example, its modular T-shirt bra, which transforms into a racerback, halterneck, one-shoulder or strapless design to suit every ensemble. Big-bust friendly, the brand is also a great port-of-call for classic lingerie staples like flattering balcony bras and lace-trimmed bodysuits that imbue boudoir elegance.
Much like Wolford’s coveted foundation pieces – think: hosiery, slips, polo-necks, and shapewear – its lingerie puts the emphasis on quality and comfort. The brand’s offering of bras and briefs aligns perfectly with its functional approach to everyday essentials, and will be trusty foundations under any of your outfits.
When perusing Kiki De Montparnasse, you might find more than lingerie. The luxury lingerie brand describes itself as the intersection between celebrating intimacy and inspiring confidence. The range includes everything from bridal lingerie to “items of pleasure”.
Understatement believes that underwear should make women feel free and unrestricted from the very first layer, which is why none of its bras feature underwire or tags, instead incorporating branded metal rings at the straps and a silicone care label. Its offering includes bright, bold pieces made from mesh and feather lace, that are equal parts sexy and playful.
Spanx needs no introduction. There for you when you feel like you need it, and comfortable enough to ensure confidence, its shapewear is a must-have in any modern wardrobe. From flattering bodysuits to sculpting shorts and high-rise underwear, Spanx has got you covered.
In 2021, founder of Cou Cou Intimates, Rose Colcord, set out to bridge the gap between sensible underwear and sexy lingerie; embracing the idea that women shouldn’t have to choose between looking good and feeling comfortable. The range includes briefs, thongs, dresses and T-shirts, all crafted from soft, 100 per cent GOTS-certified organic cotton and finished with French lace that exudes understated charm.
